![]() ![]() However, when AirTags hit stores in May of this year, Tile CEO CJ Prober hit out at his company’s new, supersized rival. Tile’s tiny trackers, which people attach to keys, bags, and bicycles, have been a hit, bringing in $40 million in investment this September and sending revenues soaring by 50 percent in the first half of 2021. The announcement of AirTags presented Tile, founded in 2012, with a direct, if not better, rival for its main product line. On April 20, Apple blew Tile’s business out of the water.
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